There are many things a web designer needs to know in the Web 2.0 landscape. It's not enough to be able to write clean W3 compliant HTML or create interesting and dynamic pages using CSS. Instead, a professional web designer/developer also needs to understand internet marketing and search engine manipulation also known as search engine manipulation. If you don't have a clue about internet marketing and search engine manipulation, you must get a grip now. In this article, I will provide you with a few internet marketing and search engine manipulation techniques that are guaranteed to get you noticed by search engines. Are you ready? Let's begin. First and foremost you must understand the importance of search engine manipulation. A webmaster that can manipulate the search engines through the use of strategically placed keywords, site maps, and meta tags, is one that will soar to the top of search engines. For instance, I always use various webmaster tools like Site Maps to allow the Google bot to find and rank any sites that I have. By using this free feature, I can cleverly tell Google to search my site so that I have higher placements. By encouraging their spiders to crawl my site, I in essence am using internet marketing and search engine manipulation techniques. Second, one must also use Titles in their pages. You see, Google is the biggest of the search engines and is of immense importance to you as a web designer. Google uses an algorithm to decide what page rank to put your site when someone types in a search term. This algorithm is over 200 variables long and includes such things as 'Title relevance' 'New content count' and many more. By using relevant titles and keywords, you are capitalizing on this algorithm and again encouraging the search engines to find relevant titles and keywords. Therefore, always make your title relevant to your site and use keywords in your title relevant to what people will type in a search box. The third internet marketing and search engine manipulation technique is to always remember that good content is king with Google. Readers want to come to your website to read new original content, they don't want syndicated content or adverts. They also don't want pop-ups, pop-unders and be forced to register, but new original content is highly ranked in Google so write good content and write it often. Fourth, correctly use meta tags. Meta tag manipulation used to be the whole story of Search engine Manipulation but this is no longer the case. So many bad webmasters used to add thousands of keywords into their meta tags that Google- most of these were not relevant. The problem with this internet marketing technique is that it is old and doesn't work. If you do this, the search engines are likely to completely ignore your meta tags. Instead, only input targeted meta tags that actually relate to your page. Last but not least, always aim all your content at your targeted search term. That means your website should be called 'shoesforcats.com' if you sell shoes for cats . Your title should be 'home page of shoes for cats' your H1 headings should be 'Shoes for cats' your opening content should have the keywords 'shoes for cats ' at least 6 times in the first 200 words and no more (if it's more Google thinks you are spamming the keywords looking for higher ranking and will penalize you). By doing this, you are more likely to soar to the top of the engines. In conclusion, being a successful webmaster means being an internet marketer and using search engine manipulation to your advantage. If you do, you'll be well rewarded with higher search engine placement ' guaranteed. Good luck! For more information on internet marketing, visit http://www.internetmarketingmicroblog.com and http://seomicroblog.com

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