What is search engine optimization?

Search engine optimization (SEO) is the process of improving the visibility and quality of traffic to a web site from search engines via 'organic' or 'algorithmic' search results. The process of optimizing a web page or a website in order to gain higher positions or rankings in search engine results (SERP's) for different keywords or phrases. SEO can also target different types of search, including image search, local search, and industry-specific vertical search engines.

Why is search engine optimization important?

The main purpose of search engine optimization is to increase the traffic generated by a website. Websites are built to be seen by Internet users and search engines can help it achieve this goal.

SEO has two main part:

1. On Page Optimization

2. Off Page Optimization

1. On Page Optimization:

On page Optimization is executed at the web site itself. Getting improved search engine result start with the website. The first paragraph on every pages needs to be keyword rich without repeating the title of the page. Meta-descriptions and Meta-keywords are important, too. Updating these on a regular basis is beneficial.

2. Off Page Optimization:

Off Page Optimization are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization.

These include:

* Public relations

* Article distribution

* Social networking via sites like Digg and Slashdot

* Link campaigns, such as asking complementary businesses to provide links

* Directory listings

* Press Releases Distribution

* Link exchanges

* Three-way linking

* One-way linking

* Blogging

* Forum posting

* Multiway linking

About the Author:

Neha singh is well known Online Traffic Assistant and author of several articles related to Web traffic. Visit http://www.247webpromotions.com and find out more on Online traffic.