The meta tags 'description' and 'keywords' used to be the main important thing for searchengine spiders after the title tag in the old days. Now the last few years we've seen a huge dropback because of meta spam. Webmasters tricked the spiders by using keywords that we're popular but totally not relevant to their site.

Meta tags are a part of HTML that the surfer never sees. They are not included for the surfer's benefit and their contents are not printed to the screen. The main use of meta tags is to provide information for the search engines to use when the spider evaluates a page's content.

Most smaller search engines still use these meta tags, but also Yahoo and (especially) MSN. On some SEO forums there were speculations of the return of the meta tags in Google. SEO experts noticed Google using the meta tag description in the results.

This means that most likely Google gives the meta tags another try or at least gives some level of value to it.

Here are some useful tips:

- Make sure you write a good description that encourages people to click on your link in the search engine results. - Both meta-tag description & keywords should be related to your website. - If you're a small website owner you could try to get maximum traffic by focussing on misspelled keywords. - Keep the meta tag keywords below 15 keywords. - Do NOT spam ! Don't repeat the same keyword twice, not in your meta description or your meta keywords tag.

About the author: Johan Struijk has over 6 years experience as Search Engine Optimizer next to his regular job as offline marketeer. Some examples of highly optimized sites: Show IP Address

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