Many companies going opting to optimise their website often fail to realise the fact that simply choosing keywords and stuffing them blindly does not help much. Instead keywords if stuffed without giving a thought may lead to a website getting blocked from the search engines. It is therefore essential to study the website before the SEO Implementation.


Following are the steps which can be followed for Website Audit -

1. Website ranking - In this step, you can find out total ranking on major search engines for the keywords you have selected. This will indicate the total number of rankings of your website.

2. Identify the Backlinks - Backlinks are the links from the external pages to the pages on your site. Number of backlinks indicate your popularity and trust you have won from other sites.

3. Analyse the keyword usage in the body text, meta keywords, meta description, IMG alt attributes, page title, outboung and inbound link text.

4. Analyse the readbaility of the content for each page

5. Check if the website is search engine compatible

6. Identify the teachnical errors through HTML validation


Following are the advantages of website audit-

1. Website audit helps in keyword mapping so that each and every page is not stuffed with unnecesary keywords. Auditing will help identify the keywords for each page. This will help is editing the content so that they accommodate the

keywords.

2. Once you are done with the website audit, you have all the results which becomes the basis of your implementation. You know what part of your website is already seo friendly so that you do not have to spend time on redundant activities. It

will also help you work on the mpst important areas for SEO on that site.


There are many tools available online for Website audit. One such tool is Axandra's IBP which has a variety of options such as Website Audit, Ranking Reports, Link Submissions. You can use this tool from the start till the end of your SEO

implementation. Another useful tool is validator of w3c.org which has features such as HTML validation, Link Analysis and many more.

About the Author:

Drake is an SEO professional with an experience of 10 years in online promotions.